VIVIMOS PARA VIAJAR is the MADE TO TRAVEL campaign for the Latin American audience featuring the voice of acclaimed Mexican actress and producer Salma Hayek. The films highlight moments in the lives of Latino travelers with the word “maracuyá,” or passion fruit in one film, and the colors of the Mexican flag in the other, serving as the connecting element between different places and experiences, while Hayek voiceover reminds travelers of the unique benefits of traveling with Expedia.
Directed by: CANADA
Voice Over: Salma Hayek
Edit by: Mikkel EG Nielsen
DOP by: Joao de Botello
Produced by: CANADA
Music by: El Guincho
Created at: Anomaly
We also created a second film featuring the colors of the Mexican flag to promote the partnership between Expedia and the Mexican National Football Team.
”By traveling, I stay connected to my roots, family, and proudly bring my culture everywhere.
It’s given me the privilege to discover other countries and celebrate differences."
– Salma Hayek
