“THIS IS OFF THE WALL” is an ode to those who bring a unique perspective to everything they do. Using a striking visual device that highlights the distinctive style of some of Vans’ most exciting  athletes, like skateboarders Beatrice Domond and Felipe Nunes, as well as musician and actress Little Simz, the campaign celebrates the idea that we all travel different paths on our creative journeys, and because of that, our different personal experiences and points of view make us one-of-a-kind.

Featuring: Little Simz, Beatrice Domond & Felipe Nunes
Directed by: Will Dohrn & Daniel Wolfe
Music by: Mount Kimbie
Cinematography by Harry Wheeler
Edit by: Fouad Gaber
Produced by: Lovesong
Created at: Anomaly

Design System

Then we created a global design system inspired by elements from the shoe like the heel tab and the iconic checkerboard. The design system was created for +30 markets worldwide. Studio Photography by: Tom Kleinschmidt | Greg Hunt

Digital/Social

We then took the brand new design system and created nice product films in different mediums to launch new products in all the different global markets.

On the streets

In store

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made to travel